While hitting the stores over these past few days, I have been consistently reminded that the American marketplace is not quite yet an adoption-friendly realm.
Consider this: I was browsing the greeting card aisles looking for cards that would welcome three adopted children I know into their new families. Two of the kids are around the 1 year-old stage and one is approaching 2 years old. All of the cards I found made reference to "babies" and "bundles of joy" and came illustrated with bottles, prams, and booties - you know, newborn stuff.
On my quest for the right formula for William, I have begun registering on formula company websites in order to get substantial coupons to use towards their products. This morning, on the Carnation/Nestle Good Start website, I was asked all sorts of questions such as whether I planned to work outside of the home during my baby's first year to the name of the local hospital in which he was born.
While browsing online for photo announcement cards with which to herald William's adoption, I hit a similar roadblock. My usual photo product standby website, kodakgallery.com turned up zilch, though there were some blank card options that were tweakable.
Just as I was beginning to despair of finding adoption-sensitive retailers, the tide began to turn. Tonight, as I was filling out the Similac website's questionnaire, I noticed a field in which parents could indicate that their child is adopted. In addition, I was pleasantly surprised to learn from a friend that Babies 'R Us has now added an option to their registries that asks if the child is adopted. And of course, there are the wonderfully gifted adoptive parents, such as
Sarah W. and others who harness their talents to create products that meet the special needs of adoptive families.
So, I suppose the American marketplace is slowly creeping towards becoming adoption-friendly. Perhaps in a generation from now, it will be commonplace for companies to offer adoption options in their products and services where necessary and appropriate. With the adoptive population in America generally surging forward, they would be wise to do so.